Notes from the Road

Why You Need An Archetype for Better Storytelling

As John Truby puts it in his absolutely brilliant book The Anatomy of Story: 22 Steps to Becoming A Master Storyteller, “Archetypes are fundamental psychological patterns within a person; they are roles a person may play in society, essential ways of interacting with others. Because they are basic to all human beings, they cross cultural boundaries and have universal appeal.”

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It's all about adventure here
(particularly sports and travel).

Who's doing it.
What they're doing.
And how we tell stories about it to move others.

One conversation at a time.

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